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1. Yeh hai mohabbatein star plus online watch all episodes series#
2. Yeh hai mohabbatein star plus online watch all episodes tv#

Madhok and the makers are confident that since the content will remain same at both the slots, it will garner good ratings at both time slots. The channel underwent a research where it stated that at 11:00 pm, the number of people available is far lesser than 7:30 pm and contributes only 60 per cent of the overall audience in the community.

So the dual airing will not only help the existing viewers who love the show to watch it twice but also add a whole new set of viewers,” states Madhok. “This was a show where repeat viewing the next day or viewing on online digital medium is very high. And secondly, audiences who love YHM get two opportunities to watch the show. One, a lot of people who were not able to watch the show at 11 pm can now watch it at 7:30 pm. The channel feels that the advantage of doing this is twofold. But this is for the first time a top performer show is being shifted primarily to gain more viewership. it had been shown that Mani saved Ishita’s life once she committed suicide. Ishita’s past love Mani came in her life. The leap brought a replacement structure with new actors and track line. Madhok believes that prior to this, time slot movements were done by GECs usually when it wanted to shift a non-performing show to a competitive big show or early evenings or afternoons. Star Plus Yeh Hai Mohabbatein recently had a revamp within the show once a serious leap that turned the story by a giant twist. The show is really popular but a lot of people kept telling us, especially youngsters, that it was too late for them to stay awake and watch considering they have their schools and colleges the next day.” He adds, “It has a very loyal audience with the highest time spent on Hindi general entertainment channel (GEC). According to him, the move was made after audiences’ feedback that a certain section of viewers found the 11 pm slot too late in night. Star Plus SVP marketing Nikhil Madhok explains the reason behind the move.

Yeh hai mohabbatein star plus online watch all episodes series#

The series will replace Saraswatichandra which has been struggling with low numbers at the ratings chart.

Yeh hai mohabbatein star plus online watch all episodes tv#

In the week 37 of TAM TV ratings, it garnered 5,245 TVTs, down from 5,730 TVTs.įrom 22 September, the show will occupy a dual time slot and will air six days a week at both 7:30 pm and 11:00 pm. And today, if one goes as per the ratings, it ranks number four on Star Plus leaving behind even the older shows. Currently, Yeh Hai Mohabbatein (YHM), which was launched on 3 December 2013, had hit the television screens at a dead slot (11 pm) where no other broadcaster dared to experiment.īut the channel decided to take the bold move and was confident that one day the show will succeed.